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Creating the not so big house5/29/2023 Paul Ray, who identified a previously undiscovered segment of the population that was looking for ways to live “responsibly, sustainably, and meaningfully.” While the term “Cultural Creatives” is essentially the New Age version of Richard Florida’s “Creative Class” (and equally ill-defined), clearly her book was at the forefront of something – be it a new culture, a new class or a new generation. In the introduction to the 10th Anniversary Edition, she admits to being perplexed by the overwhelming response to her “not so big” message, but then she read an article on “Cultural Creatives” by sociologist Dr. Not only was technology reaching people in new ways, it was reaching the very people for whom Susanka was writing, even if she didn’t know it at the time. Since then she’s published five more books in the Not So Big series, but none have benefited as much from pitch-perfect timing. Shortly after its release, the book became number one on, the force of which wasn’t fully understood or appreciated back in 1998. It has been ten years since The Not So Big House became a surprise best seller, elevating a successful but unknown Minneapolis-based architect, Sarah Susanka, to the couch of Oprah Winfrey.
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